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One of the reasons why Erco & Gener acquired Falcom GmbH was to expand its portfolio of solutions. In this way, they managed to create synergies between the products of both companies, adding a new design center in Germany and having a factory in the heart of Europe with capacity for producing more than 500,000 devices per year.
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The second reason was to build a distribution channel in Europe, America and Africa for its line of products combined with previous synergy.
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As a result of this ambition, Erco & Gener, through its General Manager and EMEA responsible, proposed last May during a meeting held in Paris its interest in 2Embedcom to take over the representation of their products in Iberia (Portugal and Spain).
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In 2Embedcom we evaluated positively this proposal as it fits well into our product portfolio and is quite complementary with other brands we represent in that territory.
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On August 30th a distribution contract was signed in our offices in Mataró. We hope in the shortest possible time to start promoting these products on our site, to inform our customers and partners and have sample units to experiment with them.
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Finally, last September 15th the first joint meeting of Erco & Gener and Falcom distributors was held at the DHL Innovation Centre in Koln (Germany). This Distributors Meeting served to determine the synergy between both companies and prepare the new products roadmap.
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| Òscar RocaSales Manager at 2Embedcom, s.l. |
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