Our managing director, Oscar Roca, is linked to the distribution of electronic products since 1990.

First as director of instrumentation systems based on PC products, later as one of the introducers of the embedded PC concept in Spain and has obtained over the years a good overview of the market.

At the end of the 90s appeared the first wireless solutions for control and instrumentation. Open or proprietary band radio technologies, firsts versions of wireless ethernet, etc.. But still imposed the cable, especially for critical solutions or high availability.

In 2002 there was an emerging the GSM and GPS technologies market. It was the right time to create 2Embedcom and help grow the demand, with the goal of becoming a benchmark for these technologies in Spain and Portugal.

Mission, Vision and Values of 2Embedcom

Inevitably, the company's mission should be something dynamic. Not for nothing we live in a world in constant evolution, especially in the technological areas, that are changing in very short periods. However there is first central idea which has remained unchanged since the start 2Embedcom:

COMMITMENT

The first commitment of 2Embedcom is to continuously study the global market, and choosing solutions, technology and products that we can better adapt to the local market.

Since then, the most important thing is with our SUPPLIERS and CUSTOMERS. With our suppliers we acquired the commitment to represent in our scope of action as if they were themselves. To the companies that decide to become our clients we provide not only an extensive knowledge of the product but also a commitment to always serve them honestly. Naturally, both as compared to some others, we can make mistakes. But never stop improving our way of working and helping each other grow.

Originally, our highest ambition was, as we have said, represent adequately the brand and meet the needs of our customers over them. Internet, the ease of communications in today's world and the high competitiveness of the companies require us to give something more. Having gained experience and knowledge of product and market needs, we discovered that we can offer more.We can use that knowledge to ADAPT the original products to the specific needs of each case.

The development of these new capabilities is reflected in:

MORE SERVICES
SPECIFIC PRODUCTS

Designing especific products can meet a specific demand. The well-known theory of “The Long Tail” is fully applicable here as our criterion. Sell more of less and thus arrive at the small niches with explicit needs from standard products customized.

From this new perspective we have refined our internal structure ready to face three new objectives:

INDUSTRY. This is not a new goal but the extension of the completed original due to new product lines. New product ranges will be added to this line will complement the existing Falcom GSM Control and 4-noks ranges.

DISTRIBUTION. The 2Embedcom product range grows with new lines. Of them are new opportunities and the most ambitious is create a specialized distribution channel for products likely to be "packaged" solutions.

SERVICES. A new completely independent business unit takes the challenge of providing services associated with our product lines and experience.

All this would be impossible without the proper team. After 10 years of existence we have managed to reunite him with specialists in each area. Again the concept that defines what we wanted in them is COMMITMENT. Dedication, responsibility, honesty, fairness. We ask our employees the same that the company wants to transmit to their suppliers and customers. Only the appropriate pieces complete this complex jigsaw that allows us to compete with an advantage over others.